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People's Daily Online>>China Society

Minimum price for discount movie tickets considered

By Zheng Xin  (China Daily)

13:26, February 28, 2012

BEIJING - Wu Jian, a 25-year-old Beijing resident, says he spends most of his weekends hanging out with friends, who enjoy "picking up a movie" after a relaxing dinner.

"We usually buy tickets as a group for a cheaper price, 25 yuan ($4) for each, on average," Wu said. "That's an affordable entertainment for us."

However, he may go to the cinema less frequently in future because the film administration is considering a minimum price for discount film tickets.

Discount tickets, mostly purchased by groups, cinema members or through sales promotions, should not be lower than 70 percent of the full price, according to a draft proposed by the film administration under the State Administration of Radio, Film and Television.

The proposal is intended to standardize ticketing management in the film market, the administration said.

The suggestion has aroused strong disapproval and even resentment from the public.

"As a student with no income, for sure the lower the ticket price, the better," said Wang Yue, a 23-year-old English-Chinese translation major in Beijing Foreign Studies University, who always goes to the cinema with discount tickets purchased online.

"Why does the regulation of the film ticket market have to come at the expense of movie fans?" she asked.

Yu Chao, general manager of Capital Cinema, supports the draft policy.


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