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People's Daily Online>>China Society

Significance of "going grassroots" in Internet age


17:49, February 11, 2012

BEIJING, Feb. 11 (Xinhua) -- A campaign to push Chinese reporters to leave their offices and studios to engage in field reporting reached its peak during this year's Spring Festival holiday.

From the beginning of January to early February, journalists from organizations big and small went to remote border areas, disaster-hit regions, rural areas and factories around the country, interviewing ordinary people instead of government officials and celebrities.

Since January, the People's Daily, the flagship newspaper of the Communist Party of China (CPC), has sent 200 journalists to local communities to capture the voice of the grassroots population.

The Xinhua News Agency has dispatched more than 70 teams of journalists to all of China's provinces, municipalities and autonomous regions to interview people working on farms and production lines, from urban districts to rural mountainous villages.

The state-run China Central Television has sent more than 160 teams of journalists to local communities since January.

The "going grassroots" endeavor is a continuation of a national campaign initiated in August 2011 to encourage reporters to go grassroots more often and get more grassroots voices heard through news reporting.

Not only reporters, many senior editors of major media organizations have also been going grassroots, talking to grassroots citizens, writing stories about grassroots personalities and reflecting on their expectations.

Efforts to interact with grassroots communities have largely been applauded by the public, as they have helped expose major problems and even led to concrete change in some communities.

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