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2012 Spring Festival gala attracts 770 mln viewers

(Xinhua)

16:09, February 02, 2012

BEIJING, Feb. 2 (Xinhua) -- The 2012 Spring Festival gala, an annual show featuring artistic performances aired by state-run China Central Television (CCTV) during the national Spring Festival holiday, attracted 770 viewers during this year's run, according to a Thursday report in the Chengdu Daily newspaper.

The CCTV advertising center announced on Wednesday that the gala's market share reached 69.83 percent, with a 32.75 percent audience approval rating, according to the report.

Although the 2012 gala's audience rating was higher than that of last year's gala (31.04 percent), it was much lower than the 38.26-percent approval rating seen in 2010, when pop diva Faye Wong and a reunion of pop group The Little Tigers pushed numbers up, the report said.

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