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Hurun Report: Moutai becomes world’s 4th most expensive luxury brand

By Liu Xinyu (Guangzhou Daily)

16:18, January 13, 2012

Edited and translated by People's Daily Online

The Hurun Best of the Best Awards 2012 issued by the Hurun Research Institute on Jan. 11 points out that the brand of Moutai has turned into the fourth most expensive luxury brand of the world and also one of the Top 10 Gift Brands Preferred By Multimillionaires 2012.

Both Moutai and Wuliangye are listed on the Top 10 Most Expensive Luxury Brands of the World 2012 issued on Jan. 11.

Of them, the brand of Moutai, with a value of 12 billion U.S. dollars, ranks fourth, higher than Mercedes-Benz and Chanel. Its brand value has exceeded those of the Hennessy, Moet Chandon and Remy Martin.

The U.K.'s most expansive brand Burberry and the U.S.'s most expensive brand Tiffany are not listed on the Top 10 Most Expensive Luxury Brands of the World.

On the list of the Top 10 Gift Brands Preferred by Multimillionaires, Moutai ranks fifth and is the only Chinese brand.

It is the eighth time that the Hurun Research Institute has issued the annual Hurun Best of the Best Awards and the first time that the institute has issued Top 10 Gift Brands Preferred by Multimillionaires and Top 10 Most Expensive Luxury Brands of the World 2012.

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