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People's Daily Online>>China Society

Dragon toys disappoint everyone

By Li Ying (Global Times)

16:26, December 26, 2011

Stuffed dragon toys herald the Year of the Dragon at Tianyu wholesale market in Chaoyang district yesterday. (Photo: Guo Yingguang/GT)

New dragon toys are ugly, embarrassing, and poorly designed, customers complained yesterday, less than a month before the lunar New Year.

The Year of the Dragon begins on January 23, 2012, but dragon toys, mobile phone decorations and other merchandise have been on display at toy stores and supermarkets since the middle of November.

"I wanted to buy some but they are just so ugly," said customer Zhu Haoyang, 29, at a Wal-Mart on Dawanglu, Chaoyang district.

"Even the cartoon images of dragons on the New Year posters are poorly designed. If you didn't know what it was supposed to be, you'd think it was a cow." she added.

Retailers have also found the reaction to the merchandising to be less than enthusiastic, particularly in the wake of a successful Year of the Rabbit.

"The toys are not as nice as the rabbits last year," a toy seller at Tianyu wholesale market told the Global Times yesterday. "I am afraid we are not going to sell as many, dragons are just not as popular as rabbits," he said.

Online sales appear to be equally dismal. On Taobao, an online shopping platform, toy store Shangpinge's most popular item is a dragon pen container. Only 35 containers have been sold over the past 30 days, while sales of dragon toys were between zero and one.

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