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People's Daily Online>>China Society

Shanghai City blog off to fast start

(China Daily)

08:52, December 13, 2011

SHANGHAI - The Sina weibo account of the Shanghai municipal government's press office has attracted more than 410,000 followers in the two weeks since its launch - outnumbering that of the Beijing account, which was launched about a week earlier.

In addition to Sina, the municipal government also started operations on other major micro-blogging websites such as Tencent and Eastday weibo, attracting more than 1 million followers altogether.

"The aim of Shanghai City is to release prompt authoritative government information, provide practical information to local residents, interact with netizens and respond immediately to the most hotly discussed social issues," said Zhu Yonglei, director of the city's press office in a recent interview with Xinhua News Agency.

The topics that Shanghai City covers range from everyday vegetable prices, traffic, weather forecasts and registration policies to creative recipes.

"The municipal government's official weibo is providing a direct, large-scale and simultaneous communication with residents," said Liao Shengqing, director of the Communication Department of Fudan University.

"The team working on Shanghai City is, as far as I am concerned, working in the interest of the local residents, which they should keep focusing on in the future," said Liao.

Jiang Zhenwei, an IT technician in Shanghai, started to follow Shanghai City the day the account was launched. He finds it a convenient way to find out about the most recent news in the city.

"It is novel to see government release news in this way. But the thing is, I can get the news in other ways. It is better that the government can engage its followers through more interactive activities such as Q&A sessions and consultations," said Jiang.

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