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People's Daily Online>>China Society

Govt weibo learning to talk the good talk

By Cao Yin (China Daily)

08:15, December 13, 2011

Wang Hui, director of the Beijing government information office, talks to journalists in Beijing at a news conference for the launch of micro blog services for Beijing government bodies in November.(Photo/Xinhua)

BEIJING - A large number of government departments and officials have stepped into the online world through weibo - but most of them are still more show than tell, a new media researcher said on Monday.

So far, nearly 20,000 micro blogs - including more than 10,000 government departments and about 9,000 officials - have been opened on Sina weibo, the most popular and biggest micro blog service in China.

However, some administrative weibo have hardly been updated after being opened, while some have just followed the new media trend blindly without interacting with netizens, said Zhu Huaxin, secretary-general of's department of public opinion monitoring, on the 2011 Government weibo Annual Summit in Beijing on Monday.

The Beijing Municipal Health Bureau, which opened its weibo on Nov 17, has posted 34 pieces of information and has 40,000 followers. But it seldom gets netizens' replies and forwards.

"We are confused about how to interact with netizens and are still finding ways to operate in the new age of information technology," said Zhang Jianshu, director of information services at the bureau.

"At present, weibo is taken as a window for our bureau to publish health information or knowledge for residents," he said.

"We just posted some service information, such as tips for smoggy days and suggestions on preventing popular diseases in winter. What we are doing is still observing," he added.

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