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Shanghai hopes to inspire with new video ad

(China Daily)

09:41, December 12, 2011

SHANGHAI - This city announced plans to shoot a new promotional ad two days after a short film promoting Suzhou began to screen in New York's Times Square in early December.

The move adds Shanghai to the list of major Chinese cities such as Beijing and Chengdu that advertise their attractions abroad, follow-ups to the national public diplomacy campaign that coincided with President Hu Jintao's visit to the United States in January.

Tian Fei, who works in the information office of the Shanghai government, is in charge of the new project. She said that channels for distributing the new video have not been confirmed yet as the office has not yet received the budget from the local government.

"Where we distribute the video has a direct relationship with officials' itineraries when they visit foreign countries. That's to say, we'll only screen (the video) in Times Square if the mayor plans to visit New York next year," she said.

Without offering further budget details, Tian said her department expected to receive the money in March.

According to The New York Times, signs in top-drawer locations in Times Square can rent for as much as $300,000 to $400,000 a month.

The new five-minute video, which started shooting on Friday, will replace Shanghai Concerto as the city's promotion video, and it will focus on changes in the city after the World Expo last year.

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