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Academy fires rocket at BMW

By Xu Chi (Shanghai Daily)

12:30, November 24, 2011

China's rocket maker has accused BMW China of using the image of a Long March rocket in an advertisement without authorization.

The China Academy of Launch Vehicle Technology, designer and manufacturer of the Long March rocket family, told a Beijing court yesterday that BMW used the well-known rocket to promote their products, according to a China Network Television report.

The academy accused the car maker of using the popularity of the Long March rocket to draw the attention of consumers to its products, which the academy said was unfair competition.

The academy was calling for the company to cease its intellectual property infringement and compensate it for economic losses of 100,000 yuan (US$15,738).

The academy showed the court an advertisement published in Chinese-language Vista Magazine. The ad features a BMW car accompanied by images which included a rocket, children, and women playing Chinese musical instruments.

The academy said the rocket was a CZ-2F Type Long March rocket that it had designed and manufactured.

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Lin at 2011-11-26144.132.161.*
The academy is really "petty", not becoming of a national institution.

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