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Diplomatic micro blog seeks 'Wei-plomacy'

(China Daily)

09:27, November 24, 2011

BEIJING - Diplomat Suehyun Charlotte Jung has her eyes on the goalpost: attracting more than 50,000 followers on her embassy's micro blog by the end of this year.

So far, their Weibo account has more than 47,000 followers.

Jung, a second secretary at the embassy of the Republic of Korea (ROK) in China, believes the embassy's micro blog is the most efficient way to communicate with Chinese citizens.

"In the past, we seldom knew what the Chinese public thought because the diplomats usually deal with the government rather than the individuals," Jung said.

"Weibo is playing a so important role in the bilateral relationship that we call it 'Wei-plomacy' nowadays."

The ROK embassy's micro blog, launched on Oct 3 at, is maintained by a six-member team headed by Park Joon-yong, a political minister-counselor of the embassy.

They meet at least once each week to discuss what to publicize on the micro blog.

"We usually publish three to five entries of Weibo every day, and we would feel excited whenever we found that our micro blogs were forwarded and commented by Chinese people," Jung said.

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