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People's Daily Online>>China Society

Chinese metrosexuals strut their stuff

By Liu Wei (Xinhua)

14:19, November 19, 2011

BEIJING, Nov. 19 (Xinhua) -- At college, Ge Candong's classmates mocked him for being unfashionable.

Since then, the 28-year-old Ge has transformed into a "metrosexual," a straight urban man who is sensitive, caring and not embarrassed about enjoying a stylish life. He takes care to coordinate his outfits and follows a rigorous skincare regimen.

"Dressing well and using makeup is good for me and I'm happy to be a handsome gentleman," he says.

He was plagued by dark circles around his eyes at college - caused by fatigue - and it was at this time that he began to worry about his so-called "face issues."

A female friend suggested he try eye cream, which dissipated the rings around his eyes. Since then, he has spent a lot of his free time flipping through fashion magazines and browsing websites focused on male beauty.

He often buys clothes and skincare products on business trips abroad.

While his colleagues wanted to go sightseeing on a trip to Los Angeles in 2010, Ge instead went shopping and spent 2,000 U.S. dollars on skincare products. He spent another 1,575 dollars on ties and suits in Hong Kong just two months later. He maxed out two credits card in Dubai in May.

"A product designed to minimize the pores and control grease without feeling tight was perfect for me, so I bought it without hesitation - even though it cost me an arm and a leg," he says.

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