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The new emancipation

By Tiffany Tan (China Daily)

12:35, November 14, 2011

In India and Indonesia, the rules of marriage are changing as well, steered by a rising middle class and women who will no longer tolerate inequality in marriage. Tiffany Tan has the stories.

It's a bit of a surprise to discover the person behind India's biggest matchmaking site for divorcees is a single, attractive, 30-year-old - not exactly someone you would expect to be pondering the intricacies of remarriage.

But Vivek Pahwa is no ordinary young man. At 26, he noticed an emerging demographic trend and decided to create a product specifically for that segment of the population.

"We put up Secondshaadi.com to solve a need for people in this space, because they did not get the right response from other sites," Pahwa says in an email from his headquarters in the Indian capital of New Delhi.

From a thousand users within two weeks of its launch in June 2007, the site now has 200,000 members, mostly 25-40 year olds. And it sees 200 new registrants every day, says Pahwa, named "Asia's Best Young Entrepreneur" by Businessweek magazine in 2008.

"There is a clear trend of higher divorces because of changing lifestyles and more influence from other countries," he says.

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