Latest News:  
Beijing   Cloudy/Foggy    15 / 9   City Forecast

Home>>China Society

Cruise industry sails into new territory

(China Daily)

09:25, October 31, 2011

BEIJING - Chen Yan's first cruise was four years ago and somewhat different from his next one, in November.

Not only are the ship and itinerary different, but so is the point of embarkation.

Last time he had to travel abroad to get on board. This time he can embark at Sanya, Hainan province, the new home to Star Cruises' SuperStar Aquarius, and the first time the city has been a homeport.

The 51,039 metric ton cruise ship will call at three ports in Vietnam: Danang, Halong Bay and Hue City.

Hong Kong-based Star Cruises, part of Genting Hong Kong Ltd, bills itself as the leading cruise operator in the Asia-Pacific region. It is not the only company basing liners off the Chinese mainland. Two other international cruise companies will also sail their luxury ships to the country next year, against the backdrop of a growing domestic cruise travel market.

In 2012, Miami-based Royal Caribbean Cruises Ltd will sail its 137,000-ton Voyager of the Seas from China while Costa Crociere S.p.A, the largest cruise company in Europe, will introduce its 76,000-ton Victoria to China.

"China still has a far lower penetration rate compared with cruise markets in the United States and Europe, but this means there is huge untapped potential," said Michael Bayley, executive vice-president of Royal Caribbean Cruises Ltd.

William Ng, chief operating officer for Star Cruises, said: "China is now presenting us with a window of opportunity that can push the industry to the next level."

Saturation in the traditional markets of North America and Europe and long-unchanged routes make it urgent for international cruise operators to seek new clients as well as exploring new destinations. China is a natural attraction with its rapid economic development and big population, said Ye Jian, president of the China Association of Port-of-Entry.


【1】 【2】 【3】

Email|Print|Comments(Editor:陈乐乐)

Leave your comment0 comments

  1. Name

  

Selections for you


  1. Urumqi greets 1st snow

  2. Bayi Aerobatic Team of PLA Air Force perform in China's Shandong

  3. Picturesque scenery of Mugecuo in Southwest China

  4. Heavy fog envelopes North China

Most Popular

Opinions

  1. China's development no threat to Japan
  2. Chinese officials need to speak cautiously
  3. Why Taoism can change the world
  4. Who is shaping China's online public opinion?
  5. War in Syria: Gamble for US
  6. Ambassador: China-US relations not zero-sum game
  7. Concerns arise about credibility of public hearings
  8. China weighs social security law for foreign workers
  9. Positive factors emerge in Chinese stock market
  10. New energy layout taking shape in China

What's happening in China

Chinese show they are keen to get in saddle

  1. 29 killed in central China's coal mine blast
  2. China funds tuition for students serving in army
  3. Death toll rises to 24 after truck overturns
  4. China Mobile launches new firm
  5. Freighter sinks after collision off east China coast

PD Online Data

  1. Tangerines and oranges
  2. Dried persimmon cake
  3. Guangdong candy
  4. Tangyuan
  5. What do Chinese eat during the Spring Festival?