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China's cultural exports growing

(People's Daily)

13:36, October 20, 2011

Edited and translated by Li Zhenyu, People's Daily Online

According to the latest news release from the Ministry of Commerce of China yesterday, from 2001 to 2010, the export magnitude of China's cultural products has grown 2.8 fold and that of the cultural services, 8.7 fold.

The ratio of book copyright imports to exports was 3-to-1 in 2010, down from 9-to-1 in 2003.

The Ministry of Commerce proclaimed that China will continue to actively implement the "going out" strategy of cultural products and services, make efforts to improve China's cultural openness and promote the prosperity of socialist culture.

In recent years, cultural commerce has been highly regarded by the Chinese governments in developing the nation's cultural industry and transforming its development model of foreign trade. The governments have taken a series of measures to encourage cultural exports.

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wende at 2011-10-2171.255.93.*
China should treat the export of media as a marketing project in the areas of movies, newspapers, magazines, arts exhibits, publication of personal opinions, and others. News media can be privatized but coordinated.
  

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