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English>>China Politics

Strengthening the power of warmness on Internet

(People's Daily Online)

10:21, July 28, 2012

“The Internet is a reflection of the social reality. The social life is not always sunny and bright but has its dark sides. Therefore, it is normal that there are negative information and emotions on the Internet.” The associate director of the Research Center on Internet Communication and New Media Development under the Huazhong University of Science and Technology Chen Shaohua said, “Letting social members have a normal channel to express their emotions is a goal and a practical requirement of the social management.”

“The Internet is a bridge for the government and public to communicate and a new way for expanding the social construction. Administrators must scientifically use this platform and widely take the public's opinions, wishes and wisdom to make their policies more accurate and scientific,” said Chen.

Wu Feng, director of the Public Opinion Observation Office under the Communication University of China said that administrators, Internet operators and netizens should all realize the importance of controlling the emotion, restraining the impulse and strengthening the rationality.

Building up a scientific communication platform is a foundation for improving the management on the virtual society.

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