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People’s Daily makes weibo debut

(People's Daily Online)

15:13, July 23, 2012

Edited and translated by Chen Lidan, People's Daily Online

“It’s a sleepless night tonight. People’s Daily is praying for those who are still on the way home and pays tribute to those who are at the front of battling heavy rain. Beijing, put it together!”

This is the first message posted by the official account of People’s Daily on China’s twitter-like weibo at 4:58 a.m. of July 22, 2012, when Beijing was suffering from the heaviest rain in 60 years.

Chinese weibo users gave warm welcome to People’s Daily’s debut on weibo and the newspaper has attracted more than 40,000 followers within 17 hours since its first weibo post. A user named “Bigtree-FDU” left a comment saying “I’d been waiting so long for it. It finally came at the dawn after the rain. Thumb up for its spirit of good communication.”

The weibo users also gave advice on how to expand People’s Daily’s influence on new media platform.

According to People’s Daily, the content of its official weibo will be based on opinion and news published on the newspaper and at same time pay attention to important events of China and foreign countries. It will make full use of the advantages of weibo to directly communicate with readers.

Read the Chinese version: 人民日报官方微博正式上线, source: People's Daily


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