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Senior CPC official on cultural industry development

(Xinhua)

08:17, May 21, 2012

GUANGZHOU, May 20 (Xinhua) -- Li Changchun, a senior official of the Communist Party of China (CPC), has said more innovative ways must be adopted to boost the growth of cultural industry, a national development strategy.

Li, a member of the Standing Committee of the Political Bureau of the CPC Central Committee, made the remark during a tour in the southern province of Guangdong from Thursday to Sunday.

Li visited hi-tech enterprises, media and cultural companies, and a cultural industry fair in cities of Zhuhai, Shenzhen and Guangzhou.

When visiting various enterprises and research institutes in Zhuhai, Li urged the companies to enhance independent innovation capacity to create more products with own intellectual property rights and brands.

In Shenzhen, Li visited VisionChina Media Inc., a Nasdaq-listed company which operates one of China's largest networks of mobile digital television advertising on mass transportation systems.

He also went to China United Television, an online broadcasting platform of television stations of some 25 second- and third-tier cities.

Li said private capital should be encouraged to enter cultural industry and mainstream media organizations should cooperate and use new technology to increase their influence.

Li also visited the ongoing International Cultural Industries Fair in Shenzhen, saying the fair should play a bigger role in helping domestic cultural product providers explore overseas markets to enhance global influence of Chinese culture.

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