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Dashilan Commercial Street promotes brands with shopping fest

(People's Daily Online)

11:05, August 17, 2011

On Aug. 16, a Neiliansheng shoemaker demonstrates how to hand-stitch the sole of a shoe at a shopping festival. (Xinhua/Zhao Bing)

Edited and translated by Liu Xiaoning, People's Daily Online

On Aug. 16, 2011, the 2011 Beijing Dashilan Time-honored Brands Shopping Festival was launched at the Dashilan Commercial Street.

The event is aimed at inviting tourists to feel the charm of Chinese time-honored brands, inherit and promote cultures of the old established enterprises and build up the brand image of Beijing Dashilan. During the festival, many time-honored enterprises located at the Dashilan will showcase their special skills and have various kinds of interactive activities with their customers.

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