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Global hit 'Gangnam Style' triger debates

(People's Daily Online)

09:47, October 11, 2012


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Background:
There were no words to describe the popularity of global hit “Gangnam Style” by South Korean rapper Psy. The song broke the world record for most viewed YouTube video and national records for most downloaded iTunes song in many countries in just two months, and topped the singles charts in many countries, unprecedented for a K-Pop singer.

Netizens:
>>>Many Chinese netizens find 'Gangnam Style' vulgar
Many netizens have labeled the song as "vulgar". "With more than 300 million views, I expected it to be a good song, but it turned out not. I do not know what you guys think about it, but I for one find it vulgar.

Netizens puzzled at worldwide popularity of “Gangnam Style”
Many Chinese netizens have compared “Gangnam Style” with domestic hit songs. “It is much worse than The Hottest Ethnic Trend in terms of both music and rhythm. Why is it so popular then? Just because it satirizes the life of rich people?”

Experts:
>>>Global hit 'Gangnam Style’has its cultural content
"Gangnam Style" is undoubtedly a subtle social satire on the wide gap between the rich and the poor. Wang Dan, director of the Korean Teaching and Research Office at Peking University’s School of Foreign Languages attributed the song’s insane popularity to its funny music video as well as South Koreans’ advocacy of non-mainstream elements and obsessive jealousy of rich people.

Trend of copying ‘gangnam style’ was predictable
Gu Xiaoming, a sociologist and professor at Fudan University, "The dance is very easy to learn, some of the lyrics can be memorized easily, and the singer has a kind and homely appearance, which all drive Chinese people to participate and create their own versions。"

Concerns:
>>>Gangnam copies raise creativity concerns
Fans as well as stars have been busy copying and creating their own “Style".When Novak Djokovic celebrated his China Open title by performing the horse-riding dance, there were no words to describe the popularity of "Gangnam Style" and its music video proving a worldwide sensation.

Chinese fans have been busy creating their own "Chinese Style" versions. On Youku.com, one of China's biggest media websites, more than 4,000 videos filmed at schools, in parks and even at weddings were uploaded.

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