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Mid-Autumn Festival should not end up a Mooncake Festival

(People's Daily Online)

07:55, October 09, 2012

(File photo)

The Mid-Autumn Festival, along with the Spring Festival and the Dragon Boat Festival, is one of the three major traditional festivals in China. However, it seems to be gradually turning into a Mooncake Festival.

The Mid-Autumn Festival is also commonly known as the Autumn Night, August Gathering, Moon Chasing Festival, or Reunion Festival. Bathed in thousands of years of traditional Chinese culture, this festival was initially held to commemorate ancient sages such as Jiang Shang, Confucius, and Zhang Liang, and now has an unshakable position and far-reaching influence in the Chinese world. Its rich cultural connotation is often revealed by a series of moon-themed celebrations. However, many fine folk customs regarding the Mid-Autumn Festival are losing popularity and even disappearing.

During today's Mid-Autumn Festival, many families will eat the reunion dinner in a hurry and then play mahjong. Mooncakes have almost become the only symbol of the festival, as can be proved by piles of various mooncakes in supermarkets. Certain "wise and bold" business people have even adopted such "refreshing" marketing practices as offering free platinum necklaces, golf clubs, free stay in ocean-view rooms, and tickets for a seven-day tour to buyers of required amounts of mooncakes.

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