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Private museums struggle in tough market

By  Shi Yingying  (China Daily)

08:38, September 05, 2012

A visitor appreciates a piece of artwork at the private Liuli China Museum in Shanghai on March 4. The Shanghai municipal government is encouraging more private museums to offer free admission by allocating special funds and pairing them with State-owned museums. Six out of 16 private museums in the city are now free of charge. ( China Daily )

Shortage of professionals, lack of funds are practical problems

The announcement of free admission to State-owned museums came as a shock to Wang Ziyong, owner of a private museum in Shijiazhuang, Hebei province.

Wang said the news is yet another setback to his snuff bottle museum, which depends on admission fees to make ends meet.

"They (the State-owned museums) enjoy subsidies above that of the total ticket revenue. We would have nothing if we decided to waive admission fees," said Wang.

Increasing numbers of public museums have become free to the public since 2008, when the State Council encouraged museums to stop charging visitors.

"We have the practical problem of being unable to afford the more than 40,000 yuan ($6,310) monthly electricity bill for my museum during summer," said Wang.

Free museums would lure visitors to public museums and away from his, he said.

Zhang Mingbo, curator at the private Inner Mongolia Mingbo Grassland Culture Museum, said the industry’s problems are bigger than just electricity bills.

"There are so many things we need — money, recognition, and friendly tax policies — we are simply in a different league than State-owned (museums), we don’t have access to the resources they have, we don’t have the same support (from local government) as they have," he said.

China has witnessed a rapid increase in the number of private museums and art galleries over the past five years. The country’s 456 private museums, 13 percent of the nation’s museums, play an important role in China’s cultural life.

But compared with developed countries, cultural institutions in China struggle to stay alive.

According to the 2012 World Cities Culture Report by BOP Consulting and King’s College London, Shanghai has only 208 art galleries, less than one-fifth the number in Paris. The average number of art galleries shared by 100,000 Shanghai residents is 0.9, ranking Shanghai 11th among the 12 surveyed cities.

Shanghai boasts 477 libraries, second only to Paris, which has 830. However, Shanghai residents only borrow books from the library on average 2.5 times a year, greatly behind the figure in any Western country.

Newly opened museums and galleries face serious problems in remaining commercially viable.

"Quite a few museums closed their doors only a few years after opening," said Luo Xiaojun, the executive editor of 21st Century Business Insights.

Luo, together with Artron.net, one of the largest art and art trading websites in China, is working on a white paper titled The Ecology of China’s Private Museums. The paper will be released by the end of November, when a summit of private galleries and an art fair of works drawn from their collections, will be held by China Collectors’ Club in Shanghai.

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