Latest News:  
Beijing   Overcast/Shower    29 / 21 ℃  City Forecast

English>>Life & Culture

Geely pledges funding to help children's choir grow in popularity

By Jiang Yuxia (Global Times)

10:34, August 20, 2012

As part of its commitment to promote Chinese culture and build a global corporate culture, Chinese automaker Zhejiang Geely Holding Group will partner the China Central Broadcast Children's Choir (CCBCC) to help improve its expertise and popularity through financial support over coming years.

The Hangzhou-based company, which held around a 2-percent share of China's auto market in 2010, announced funding for China's oldest children's choir to the tune of 1.5 million yuan ($235,950) over the next three years, according to Yang Xueliang, Geely's public relations director, at a signing ceremony on Friday in Beijing.

The funding will help the 61-year-old choir upgrade its instrumental facilities, invite professional musicians to improve the choir's expertise, enrich its repertoire and finance domestic and overseas tours.

"By providing financial support to the performing arts, it shows that Geely is also actively building its own corporate culture while reinforcing its product strategy of high quality.

"We also hope we can engage in more intimate communication with our customers by combining culture and art together," said Yang.

Established by China National Radio in 1951, the CCBCC comprises of Beijing students aged between 7 and 20. Over the years, the 80-strong choir has stood out from its contemporaries nationwide for its lively singing and harmony.

While choirs have enjoyed a resurgence in China, there are still some misconceptions about the art form, said the choir's conductor, Meng Dapeng.

"Actually, more young people are taking up the art form and popular songs are being adapted for choir arrangements to relate to young people's life," he noted, citing Taiwan pop singer Jay Chou's "Chrysanthemum Flower Bed" as an example.

While commercial TV shows for children's choirs are too costly, support from Geely will help allow more performances to be organized by the renowned choir and introduce its unique brand of music to a wider range of audiences, Meng added.

News we recommend




Top four vegetables that help lose weight in autumn

Seven foods that enrich your blood

Sweet drinks may cause seven diseases

Three "poisons" that destroy men's health

Five 'super' foods you cannot miss in summer

Top 18 cancer fighting fruits and vegetables


Leave your comment0 comments

  1. Name


Selections for you

  1. F-15 fighters break sound barrier

  2. Japan stuck in neighbors' anger

  3. China's beauty industry profits from a makeover

  4. Love is all around

  5. Cute baby bear

  6. Sexy bikini special forces

Most Popular


  1. Medicare row escalates with Romney's VP pick
  2. New UN envoy's appointment last ditch for Syria
  3. Stock markets remain a depressing drag
  4. ASEAN, China should maintain regional stability
  5. Be wary of West powers' attempt on Syria
  6. History proves Diaoyu Islands are China's territory
  7. Nation’s strength backs Diaoyu progress
  8. Who are tomorrow's consumers?
  9. Syrian neighbors different as crisis deepens
  10. Arms sales add fuel to regional security dilemma

What's happening in China

Usual suspects not on hot cities list

  1. Children join parents' petition for overdue wages
  2. Muslims celebrate end of Ramadan
  3. Three missing as leisure boat capsizes
  4. Mountain closed due to fire concerns
  5. Students for migrants during Qixi Festival

China Features

  1. Is China's low-cost era approaching its end?
  2. Chinese firms provided one-stop services in U.S.
  3. Don't store bread and biscuits together
  4. Eat ducks during Chushu (Stopping the heat)
  5. Special athletes at London 2012 Olympic Games

PD Online Data

  1. Spring Festival
  2. Chinese ethnic odyssey
  3. Yangge in Shaanxi
  4. Gaoqiao in Northern China
  5. The drum dance in Ansai