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Step one of delivering Chinese liquor culture

By Huang Beibei (People's Daily Online)

07:50, July 06, 2012

Workers at Tujiaren Group Alcohol Co.,Ltd., in Central China's Hunan Province making ceramic bottles for various domestic liquor brands.(People's Daily Online/ Huang Beibei)

In today's crowded liquor market, it takes something special to stand out.

No doubt, bottle design helps. Creative bottles help liquor stand out not only on the shelves, but also on the banquet table.

Tujiaren Group Alcohol Co.,Ltd., in BaoJing County, Hunan Province, making bottles for many renowned Chinese liquor brands such as Xiang Quan and Daohuaxiang, is determined to deliver Chinese liquor culture through their products.

China's business culture has long cultivated heavy drinking as a part of deal making. As China’s growth continues on an upward trend, consumption of liquor is growing as well.

Liquor is huge money maker in China already, and getting bigger every year. The country's baijiu market racks up annual sales of approximately $27 billion while consumption of bottled baijiu has risen at 20% a year over the past five years, according to China's National Bureau of Statistics.

The booming liquor business promotes the development of companies like Tujiaren Group. We take you to the liqour bottle factory with the ambition to make their contribution to Chinese liquor culture.

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