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Increasing vulgarity in Internet video sector deserves attention

By Guo Guochang (People's Daily)

08:36, May 08, 2012

Edited and translated by People's Daily Online

Vulgar elements such as violence and pornography have become common in Internet videos in China.

Certain video-sharing websites have used violence and pornography as a gimmick to promote their self-produced programs. Certain web portals’ news videos lack objective reporting of major affairs, and mainly focus on the trivial details of the lives of ordinary people and stars as well as vulgar stories full of violent and pornographic elements. It is now urgent for the country to enhance regulation of its Internet video sector.

Internet videos have become the new favorite of companies in the video industry in recent years. However, vicious competition has inevitably caused the pan-entertainment phenomenon in the Internet video sector.

Home-made online teleplays become popular

Among so many online videos, the most popular are those videos invested and made by the video websites and web portals. These online videos are called "home-made online teleplays" or "teleplays made by web portals." They mainly include online drama, short movies and normal video news. The websites and web portals are produced and marketed these videos all by themselves and mainly broadcast them on the Internet.

Pan-entertained online videos become homogeneous

Compared with the audiences of traditional films and teleplays, the audience of online videos is mainly young people. Grasping the demand of young netizens and reflecting youth, fashion and life, the video websites and web portals have created a brand-new online video through exploring the theme, generative rules of stars and business operation model.

However, in order to bring high click rate and profit rate, the video websites and web portals regard the original online videos as the latest business profit model. Moreover, they mainly cater to vulgar taste to attract audience. The online video industry began develop toward the pan-entertainment.

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