Latest News:  
Beijing   Overcast    28 / 17   City Forecast

Home>>Life & Culture

Tainted capsules, tarnished image

By Shen Lili (Global Times)

09:07, May 07, 2012

Health officials examining the problematic medical products after the drug safety breakout

On April 15, CCTV ran a report revealing that gelatin for industrial use was substituted for edible gelatin, to make medicinal capsules. The former is cheaper to use but contains toxic levels of chromium. The product was distributed to Shaoxing, Zhejiang, where nine major pharmaceutical companies, including respected Chinese brands Xiuzheng Pharmaceutical Group and Sichuan Shuzhong Pharmaceutical Co, Ltd., used the tainted chromium capsules.

Nine Chinese entertainment stars were public endorsers for Xiuzheng's products, including A-list celebrities Sun Honglei, Zhang Fengyi and Chen Jianbin. Overnight, these celebrities were scrutinized severely. Judgments about celebrity endorsement came down hard.

Medical and health companies in China commonly use celebrities to endorse their products as a way to boost products' credibility. Celebrities are also willing to be the advertising face, as it's a fast way to be in the public domain and earn easy cash. But if the advertised products are found to be problematic, endorsers claim zero responsibility. While the public condemns celebrities for promoting tainted medicine, some point out that these endorsers are themselves victims of false advertising.

【1】 【2】 【3】

Email|Print|Comments(Editor:黄蓓蓓)

Leave your comment0 comments

  1. Name

  

Selections for you


  1. APF anti-hijacking squadron in training

  2. Dragon boat race seen in Poyang Lake, Jiangxi Province

  3. British warship HMS Ocean exercises for Olympics

  4. NBA playoffs: Celtics beat Hawks to lead series 2-1

Most Popular

Opinions

  1. A neutral US helpful to stability in S China Sea
  2. Tourism authority warns of low-cost package tours
  3. Have you felt anxious recently?
  4. Central bank's rise comes at economy’s expense
  5. How to deal with 70,000 boxes of defective Coke?
  6. Foreign airlines optimistic about Chinese market
  7. Stagflation poses real threat to economic growth
  8. EU commissioner looks to increase investment
  9. China's young generation not 'beat generation'
  10. New dynamic for China-EU ties

What's happening in China

Sustained drought affects Baise of Guangxi

  1. Hot summer may break short spring record
  2. 'Cancer village' publicity a double-edged sword
  3. Rule-breaking wedding cars draw complaints
  4. Cultural development plan revised
  5. Vegetable prices continue to mount

PD Online Data

  1. Spring Festival
  2. Chinese ethnic odyssey
  3. Yangge in Shaanxi
  4. Gaoqiao in Northern China
  5. The drum dance in Ansai