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Less than 10% of Chinese think they read a lot

(People's Daily)

14:54, April 23, 2012

Edited and translated by People's Daily Online

With the 17th World Reading Day approaching, results of the ninth national readership survey of China carried out by the Chinese Academy of Press and Publication was released on April 19 in Beijing. According to the survey, only 1.2 percent of interviewees believe they read very much and 7.6 percent of interviewees believe they read much.

The survey also shows that, the reading amount and reading rate of all traditional media (except for the book), such as the newspaper and magazine, have decreased, but digital reading styles, such as the mobile phone reading, are growing sharply.

The digital reading has increased by 17 percent, and in the major mobile phone reading group, the lower the readers' educational backgrounds are, the more the readers read.

According to the survey, the contact rate of the digital reading Chinese citizens (between 18 and 70 years old in this article) was 38.6 percent in 2011, up 5.8 percentage points compared to that of 2010, and the growth rate was 17.7 percent.

Chinese citizens' contact rates of the online reading, mobile phone reading, e-book reading and optical disk reading have all increased to different extents. For example, 29.9 percent of Chinese citizens had performed online reading in 2011, up 11.8 percentage points compared to that of 2010, and 27.6 percent of Chinese citizens had read via mobile phone in 2011, up 4.6 percentage points compared to that of 2010. Of them, the contact rate of the online reading had the largest growth rate, which was 65.2 percent.

The survey also found a phenomenon that, in the major mobile phone reading group, the lower the readers' educational backgrounds are, the more the readers read. The educational background of the mobile phone reading group mainly consists of three parts of the junior college, high school and junior high school.

The mobile phone readers of the three kinds account for 79.0 percent of the total mobile phone readers. The mobile phone readers with a higher educational background (university or above) account for only 17.9 percent of the total, and the mobile phone readers with a low educational background (elementary school) account for only 3.1 percent of the total. The mobile phone readers spend about 40 minutes per day and about 20 yuan per year on the mobile phone reading on average.

Read the Chinese version at http://paper.people.com.cn/rmrb/html/2012-04/20/nw.D110000renmrb_20120420_1-12.htm?div=-1

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