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China's largest British arts festival to kick off in April

(Xinhua)

09:17, March 02, 2012

BEIJING, March 1 (Xinhua) -- China's largest British arts and culture festival will kick off in early April, the British Council announced in Beijing Thursday.

The festival, UK Now, will reach tens of millions of people across China this year, bringing hundreds of events to 17 cities across the country between April and November 2012.

It will be the largest festival for the British arts and creative industries ever held in China.

It is organized by the British Council, which operates in China as the Cultural and Education Section of the British Embassy.

The program will feature a cross-section of the UK's most celebrated and established artists as well as up-and-coming talents in dance, design, film, literature, music, fashion, theater and visual arts.

"This festival is a major event in an auspicious year that marks not only the London Olympics but also the 40th anniversary of diplomatic relations between China and the UK," British Ambassador to China Sebastian Wood said.

He acknowledged that China and the UK have a wide range of cultural links, calling them the most fundamental parts of the bilateral relations.

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