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People's Daily Online>>Life & Culture

Chinese film industry to face fresh US challenge

By Yang Jinghao (Global Times)

09:26, February 20, 2012

Hollywood is here. Illustration: Liu Rui

Movie insiders have suggested that Chinese filmmakers must improve the quality of their films to compete with their American rivals as more Hollywood blockbusters will air in the country under a newly-reached accord.

Beijing will permit 14 US premium format films to air, such as IMAX or 3D, which will be exempt from its annual quota of importing 20 foreign movies, as will the 2D versions of the films, a US trade official told reporters on Friday.

The Chinese box office revenue share of US studios will also increase from around 13.5 percent to 17.5 percent, the official said.

The pact will be reviewed after five years to ensure that it is working as envisioned.

The agreement was reached Friday when Vice President Xi Jinping ended his US trip.

Xi's US counterpart, Joe Biden, was quoted by the White House as saying that the deal makes it "easier than ever before for US studios and independent filmmakers to reach the fast-growing Chinese audience, supporting thousands of American jobs in and around the film industry."

Chinese film authorities have not responded to the news.

In 2007, the US lodged an appeal to the WTO, accusing China of not providing enough access for imports of publications and audio-visual products.

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Canada at 2012-02-2070.36.49.*
It"s difficult to find a Hollywood movie worth watching. Most are boring, mindless.
  

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