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People's Daily Online>>Life & Culture

New AIDS prevention posters radiate a more sensitive tone

(Global Times)

20:04, December 06, 2011

A set of AIDS prevention posters aimed at male homosexuals, recently appearing in Beijing's residential areas, reflect an increasingly human approach towards AIDS and also homosexuality, the Beijing News Tuesday quoted AIDS experts as saying.

One of the series of AIDS prevention posters depicts two gays walking hand-in-hand and reading "Let's have an HIV test together." At the bottom is the logo of the National Center for AIDS/STDs, part of the Chinese Center for Disease Control and Prevention.

Wang Xiaodong, one of the designers of the poster, said that the posters featuring gay couples are an attempt to convey concern and sensitivity to male homosexuals, Previous AIDS prevention posters and brochures designed for the public had been rigid and impersonal.

AIDS prevention advertisements targeted at gays should be restricted to specific places of the target population, AIDS experts said. "The posters especially designed for gays are not always appropriate for the public, because they may lead to incomprehension and misunderstanding, which would be counterproductive to the endeavors at prevention."

Statistics from a report showed that the proportion of HIV infections contracted through sexual transmission among homosexual men with AIDS had been rising from 22.8 percent in 2006 to 58.7 percent in 2011, as stated by Xie Hui, director of the Disease Prevention Division at the Beijing Municipal Bureau of Health.


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