Latest News:  
Beijing   Sunny/Overcast    9 / 1   City Forecast

People's Daily Online>>Life & Culture

Microblogs strengthen cultural ties between Chinese, foreigners

(Xinhua)

21:20, November 22, 2011

BEIJING, Nov. 22 (Xinhua) -- By using a Chinese microblog as a free advertising medium, the second China-Brazil Film Festival was able to pack filmgoers into northeast Beijing's Broadway Cinematheque MOMA -- a rare event for the art-house venue.

"Before the festival started, we opened an account on Weibo to advertise the event, and many of our followers came to watch these films," said Janaina Silveira, a public relations official for the event which included the screening of ten Brazilian films from Nov. 17 to 22.

The account Silveira mentioned, "Zhongguobaxidianyingjie" ("China-Brazil Film Festival"), attracted some 400 followers in about a month, including Chinese people involved in Brazil-related businesses and others learning Portuguese.

"We had volunteers answer questions about Brazilian culture posted by followers on our Weibo account, which to some extent met the curiosity of the Chinese audience," she said.

Silveira has not been the only one to realize the increasingly powerful influence of the country's popular microblog services over the last two years. While the microblog offers a channel for self-expression and networking, it has also evolved into a platform for advertising, government services, and news dissemination.

Jessica Beinecke from the United States has so far attracted about 170,000 followers, including many Chinese people learning English, with her Weibo account "OMGmeiyu."

Videos of her teaching English by speaking basic Mandarin Chinese and imitating Lady Gaga have been a breath of fresh air for language-learners who have sat through long periods of more traditional classes.

"I cannot help watching your video after I finished the first one. It is very enjoyable and I can learn English at the same time," a user named "Zhouxiaobiao" wrote.

【1】 【2】


 
 
 
 
We Recommend
 
 
 

Email|Print|Comments(Editor:马茜)

Leave your comment0 comments

  1. Name

  

Selections for you


  1. Japan's next-generation main fighters

  2. Eye catching modified car

  3. Reporting this 'chameleon city'

  4. Volvo vehicles to be made in China

Most Popular

Opinions

  1. Return to reason for real estate
  2. A reality check for Washington
  3. Improving education quality in rural areas
  4. Further healthcare reform
  5. Cyber cooperation needed
  6. Asia has no time for games with US
  7. Japanese drills should raise red flags for China
  8. Money culture pulls well-off teens into sex trade
  9. US scaremongering
  10. Asians no longer go under the knife to look 'white'

What's happening in China

Putting more emphasis on imports

  1. People punished for spreading AIDS rumor online
  2. Wild Siberian tiger found in Heilongjiang
  3. National school bus standards seem impractical
  4. J&J China to phase out toxic chemicals
  5. China's preferred donor standard: Cardiac death

PD Online Data

  1. The lion dance in Guangzhou
  2. The flower fair in Guangzhou
  3. Lion dances pay New Year calls in Guilin
  4. Jiangsu´s special New Year traditions
  5. Hakka traditions in Spring Festival