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First Chinese-English travel mag launched in NY

(People's Daily)

14:39, November 14, 2011

Edited and translated by Yao Chun, People's Daily Online

Beijing, Nov.14 (People's Daily Online) -- YUE, the first Chinese-English bilingual travel magazine catering to Chinese visitors was launched On Nov. 12 in New York.

This magazine is jointly published by the Observer Media Group and China Happenings, a consulting company focusing on contemporary China. YUE, designed for Chinese tourists traveling in the United States, features travel information, culture, art, lifestyle and even documents the fashion world of New York City.

YUE has an initial distribution of 35,000. Complimentary copies of the magazine are available at the city's hotels, China-focused tour operators, Chinese cultural institutions, China and New York-based VIP lounges of major airlines operating direct flights between China and New York.

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