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People's Daily Online>>Opinion

Govn't microblogs should be 'magnetic field' to the public

By Yu Jianbin (People's Daily)

15:11, March 19, 2012

Edited and translated by People's Daily Online

Chinese government microblogs on Tencent Weibo, Sina Weibo, have become important government affairs platforms and a bridge for communicating with the public.

The government microblogs are under a stage of rapid growth viewing from the growth rate of the government microblogs on Tencent Weibo in 2011, according to a report released at the first summit forum about government microblog model launched by the Tencent and Tencent Weibo.

The report also shows the number of Tencent Weibo users have reached 340 million by Dec. 31, 2011, including 21,000 government microblogs, among which are 13,000 government organization microblogs and 8,000 public functionary microblogs.

The government microblogs have spread to departments of health, business and Communist Youth League of China from the public security systems and spread from the eastern coastal areas to other provinces and cities and even the western regions, according to the report.

On the Tencent Weibo, the top ten government accounts are from Zhejiang, Jiangsu, Henan, Sichuan, Shandong, Xinjiang, Fujian, Hebei, Liaoning and Hubei and the top ten government employee's accounts are from Zhejiang, Heilongjiang, Beijing, Sichuan, Shandong, Gansu, Guangdong, Hebei, Xinjiang and Hunan. The number of the government microblogs and government employee microblogs of Zhejiang province ranks first nationwide.

The report finds that the public security and judicial microblogs make up the biggest part of the nationwide government microblogs. The six core functions of the government microblogs are providing service to the people, showing image of closing to the people, inquiring about policies, guiding public sentiment, emergency rescue and publicity and promotion.

Through fast and efficient exchange with netizens on the Internet, the government microblogs aim at showing image of being close to the people, guiding public sentiment actively, experiencing and observing the wills and conditions of the public and inquiring about policies.

However, many government departments are not sure about what kind of contents they should release. The report suggests that the government microblogs include contents related to government affairs, non-government affairs, local news, and original or forwarding contents, and update every day. In addition, they can interact with netizens through online interview, reply to netizens' questions and respond to unexpected events.

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