Hingis mulls over possibility of Swiss dream-team Olympic pairing with Federer (3)

10:24, July 29, 2011      

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The hands-on Hingis called the clothing line a "great challenge," adding it was something she could dedicate herself to, as opposed to her playing days, now that she had more time.

"It's great. I've always loved fashion," she said. "I met the designer, we had conference calls. I tested some of the clothing and we have a few little adjustments. She' s doing a great job and we work well together and hopefully, when the line is going to be out there, people like it as much as I do."

Hingis said her goal was to produce classy items that combined quality materials, have a comfortable feel and are fashionable. Tonic president Leopoldo Gutierrez said the company, which initially made its name in yoga wear, could go further with the high-profile Hingis aboard.

"She's totally involved, working with the design team and testing the product. It's not just an endorsement. I see a lot of potential with Martina's cooperation."

Gutierrez said the line would initially come to Asia through Hong Kong and then be introduced in other markets, including China's mainland where the success of French Open winner Li Na has increased the interest in tennis.

"Martina has a big, big name in Asia. We are starting close to home in North America and a little bit in Europe, a little bit in Asia," he said. "With time, and with her name and charisma, we'll be okay."

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