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Slavish imitation not conducive to hold world-famous sporting events

(People's Daily Online)

08:37, September 18, 2012

(Photo/Xinhua)

The Tour of China, which is set to last 16 days and cover 4,210 kilometers, kicked off this week. At the same time, preparations for the upcoming Tour of Beijing, another international bicycle road race, are well underway.

Along with China's rapid development, many cities and regions in the country have held various international sporting events in recent years in order to market themselves to the world. Bicycle races are among the best choices due to their long routes and frequent scene changes. There are more than 10 international bicycle races held in China, including the Tour of Qinghai Lake, Tour of Hainan, Tour of South China Sea, Tour of Chongming Island, Tour of Taihu Lake, Tour of China, and Tour of Beijing. This reminds us of the marathon fever in China.

Holding "international marathons" has been a popular trend among Chinese cities in the past 10 -odd years. According to statistics, there are about 30 "international marathon" competitions held in China, including the large-scale and famous marathons held in Beijing, Dalian, and Xiamen. Many emerging cities have also held "international marathons".

Marathon and bicycle races are indeed influential, but the efforts put into and money spent on these races are also enormous due to the long routes and large number of participants. The key problem is that when cities all hold the same type of events, the media and public will become less interested. In addition, frequent holding of the same type of events also makes it hard to attract high-caliber contestants, leading to a serious waste of money and efforts.

Source:Workers' Daily, author: Song Peng.

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