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NY Knicks' Jeremy Lin becomes Volvo's brand ambassador


14:45, March 21, 2012

Jeremy Lin of New York Knicks attends a warm-up session before the BBVA Rising Stars Challenge game during the NBA All-Star weekend in Orlando, the United States, Feb. 24, 2012. (Xinhua/Song Qiong)

NEW YORK, March 19 (Xinhua) -- China-owned Swedish automaker Volvo announced Monday an endorsement deal with NBA's new Asian-American superstar Jeremy Lin, marking one of the first major corporate contracts for the Knicks guard.

Over the next two years, Lin will participate in Volvo's corporate and marketing activities as a "brand ambassador" for Volvo Car Corp., appearing in advertising and promoting Volvo cars around the world.

His first commercial of Volvo will come out this summer, according to the company.

Lin, 23, who ascended from basketball benchdom to stardom earlier this year, said at the press conference that he found his belief in common with what Volvo stands for in terms of "continuing progress".

"To continue improving every day, every year. For me, obviously, just to continue to get better as a basketball player and a person off the court; for them, their style, their designs, their performance, the safety, continue to progress," he said. "It is a great decision, a great match for me."

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Suiy at 2012-04-1124.215.200.*
He should advertise for the parent company, Geely.

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