Latest News:  
Beijing   Overcast/Sunny    7 / -2   City Forecast

People's Daily Online>>Sports

Businesswoman makes the right call on Lin

By Zheng Xin  (

15:55, February 22, 2012

BEIJING - The rise of National Basketball Association (NBA) sensation Jeremy Lin has not only brought him millions of fans overnight but potential fortune and wealth to others with foresight.

Yu Minjie, owner of a sports products company based in Wuxi city, East China's Jiangsu province, paid less than 5,000 yuan ($708) and applied for a trademark registration for "Jeremy S.H.L." (Shu Hao Lin, Jeremy Lin's Chinese name) for her sports products about two years ago, after watching Lin's performance on television as a Harvard student.

"My sister, who is a Harvard fan, said Lin was pretty impressive during the whole game and believed that he would someday rise to fame," Yu Minhua, sister of the businesswoman, told China Daily on Wednesday.

The company registered the trademark for sportswear, accessories, balls and toys. According to Yu Minhua, the basketball under this trademark, which is still being processed, will be released in early March.

The Harvard sensation filed an application to trademark "Linsanity" in the United States last week, but it is unlikely he will be able to claim the Jeremy S.H.L. trademark, according to experts.

"This is a legitimate commercial activity, and Yu Minjie was sharp in investment and lucky," said Liu Chuntian, director of the Intellectual Property Institute at Renmin University of China. "Lin was barely known by the public when the Chinese trademark was registered, and there's no violation of trademark law or intellectual property."


Leave your comment0 comments

  1. Name


Selections for you

  1. Xi lays wreath at mausoleum of Mustafa Kemal Ataturk

  2. Heavy snowfall hits southern Kazakhstan

  3. "The Wind of Asia " wedding fashion show held in Tokyo

  4. Melbourne hosts International Pancake Day celebration

Most Popular


  1. Deposit reserve ratio cut does not mean policy shift
  2. Is West genuinely trying to 'save' Syria?
  3. China's Linsanity
  4. Ancient technology education program launched
  5. Banks' reserve ratio cut aims to spur growth
  6. China, India should treat competition rationally
  7. China takes responsible attitude towards Syrian
  8. Admire Jeremy Lin for his skills, not the way he looks
  9. VP Xi's U.S. tour hailed as future-oriented landmark
  10. Vote on Syria resolution shows responsibility

What's happening in China

Heavy fog shrouds Beijing

  1. 134 arrested for producing and selling "gutter oil"
  2. 80-year-old husband suspected of killing wife
  3. More than 50 rescued as winds buffet NW China
  4. Three airlines to raise fuel surcharges in HK
  5. China Telecom to sell iPhone 4S

PD Online Data

  1. Spring Festival
  2. Chinese ethnic odyssey
  3. Yangge in Shaanxi
  4. Gaoqiao in Northern China
  5. The drum dance in Ansai