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Sudden NBA stardom signals big haul for Lin

By Wang Wen  (China Daily)

09:27, February 21, 2012

New York Knicks' Jeremy Lin during an NBA game in New York. Lin's rapid rise to fame, coupled with his Harvard pedigree and Chinese heritage, are all attractive factors for sportwear brands on the Chinese mainland aiming to enter the global market. (Photo/China Daily)

BEIJING - Jeremy Lin, who has rocketed to stardom in the NBA, has become a hot ticket in the sports business sector, especially in China.

The New York Knicks' new point guard went from obscurity to celebrity through seven straight wins in two weeks starting on Feb 5.

Two weeks ago, Lin was a walk-on player who could be fired at any time, but now he is "Linsanity" - with the potential to become rich.

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