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Chinese firms to benefit from Google Reader exit

By Zhu Shenshen   (Shanghai Daily)

09:15, March 15, 2013

GOOGLE Reader fans will have their needs served by several Chinese firms which said yesterday they are able to provide alternative services after Google announced it will shut down Google Reader in July.

"While the product has a loyal following, over the years usage has declined. So, on July 1, 2013, we will retire Google Reader," Google said in on its official blog yesterday.

The Google Reader service, known as the most popular RSS (really simple syndication) reader, allows users to subscribe to interesting blog entries, news headlines, audio and video with automatic updates.

Google Reader fans in China expressed disappointment about the pending closure online which spread widely on the hottest social platforms like Sina Weibo.

"We won't abandon millions of users. Google's exit brings us opportunities in China," said Liang Gongjun, chief executive of, a Chinese firm which provides RSS reader service.

Besides Xianguo, Sina has also launched its own reader tool Sina View.

Google allows users to transfer their subscriptions and personal setup from Google Reader to third-party RSS readers like Xianguo, the search giant said in the blog.

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