Ambitious Peugeot Citroen plan to double sales

Despite slowing growth and fierce competition in China's auto market, PSA Peugeot Citroen's joint venture with Dongfeng Motor Corp plans to double sales of Peugeot-branded vehicles in the next three years.

The dual-brand joint venture making both Peugeot and Citroen vehicles announced the ambitious mid-term plan for its Peugeot brand last week that aims to bring six all-new models to the Chinese market in the next three years and double the 216,000 vehicles sold last year.

The plan also calls for ambitious expansion of its sales and service network from the current 300-odd dealerships to 500 in 2015 serving 85 percent of the nation's cities.

In addition, the blueprint sets a target for Peugeot to be among the top five in customer satisfaction in both showroom experience and after-sales services.

The business plan was released at the launch ceremony for the brand's first locally made SUV, the Dongfeng Peugeot 3008, last week in Chengdu.

"China is the most important market for the Peugeot brand," Maxime Picat, managing director for the Peugeot brand at PSA, said in a speech delivered in fluent Chinese.

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