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Jaguar Land Rover expects to expand in Chinese market


09:18, January 15, 2013

DETROIT, United States, Jan. 14 (Xinhua) -- A senior executive of British luxury automaker Jaguar Land Rover said on Monday that the automaker was looking forward to further expanding in the Chinese market, as it had become the company's biggest market.

The global auto industry had not entirely walked out of the 2008 financial crisis despite constant improvements, but Chinese market had seen robust growth, eclipsing other countries, Phil Popham, Jaguar Land Rover's director for group sales operations, told Xinhua in an interview during the ongoing 2013 North American International Auto Show.

In Popham's views, the global auto market should be described as "cautiously optimistic", with China growing fast even during the recession. And Europe's growth was not consistent due to debt and economic difficulties, and the confidence in the United States was resuming.

"All in all, there is no doubt the global economy and merchant industry is recovering," he said, adding that the industry should still be "cautious and planned promptly."

Jaguar Land Rover's total sales in 2012 gained by 30 percent, with Land Rover cars hitting an all-time record of 304,000, and China also became the NO.1 market for combined sales and Land Rover brand for the first time.

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