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Tourism linked to personal finances

(Global Times)

13:24, October 18, 2012

The boom China's tourism industry witnessed during the past National Day holiday could not have been possible if it weren't for the continued development of the domestic economy and favorable policy action from Beijing to bolster consumer demand. However, China's tourism industry is still very much in its infancy and steps need to be taken now to make sure it can continue to develop in the future.

Firstly, tourism can only grow as long as the economy continues to thrive. If people see their disposable incomes shrink or are anxious about their ability to pay for the basic necessities of life - clothing, shelter, food - they won't splurge on a vacation.

Secondly, to transform tourism demand into real consumption, industry planners and authorities should move to keep travel costs in line with real spending abilities. Again, potential travelers may choose to stay at home if they believe they will be fleeced by inflated accommodation charges and exorbitant entrance fees at tourist attractions.

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