Latest News:  
Beijing   Sunny    21 / 9 ℃  City Forecast

English>>China Business

Microsoft eyes China's search market

By Su Zhou and Liu Baijia  (China Daily)

13:56, October 17, 2012

After narrowing its gap with search giant Google Inc in the US market, Microsoft Corp's Bing has begun to set its sights on China, where it is expected to expand its market share by marketing, enhancing local cooperation, and integrating social and mobile platforms, company officials said.

After three years of development, Bing has surpassed Google in terms of English-language searching capability, Microsoft officials said. This month, a blind test, in which users decided which search results were better, showed that more than 66 percent of users preferred Bing, according to Harry Shum, Microsoft corporate vice-president.

The US market share of Microsoft and Yahoo, whose search-engine services are also provided by Bing, was 28.7 percent in August, while Google's share was 66.4 percent, according to ComScore Inc.

Shum said Bing is ready to compete with Baidu Inc and Google in China, not only in Chinese-language search services but also in English-language searching, on personal computers and mobile devices.

Bing China recently launched a new version that claims to provide a better English-language search service. The strategy aims to attract high-end Internet users, who deal with English information more than others - the same group that uses Microsoft's messenger service.

"As far as I know, more than 5 percent of search content on the Internet in China is in English, but major players in the Chinese search market such as Baidu are not doing well or do not want to do well because the Chinese search service is already very big," Shum said.

"Backed by Microsoft and Bing in English-speaking countries, I believe we can provide a better English search service."

At the same time, Bing in the United States also announced some new features, such as a dynamic homepage, and connections with major social networking websites including Facebook, Twitter and Yelp.

Shum said Bing is still looking for the best suitable social networking site in China to work with.

According to Beijing-based research company Analysys International, Baidu dominated the search market with a 78.6 percent of the market share in the second quarter of 2012. Google's share dropped to 15.7 percent. Bing, which went on line in 2009, has a market share of less than 1 percent.

【1】 【2】 【3】

News we recommend:
House prices nudge upward in September Islands dispute benefits carmakers' competitors Sany's bid to usurp Caterpillar
Falsely labeled crabs upset the market A Boon to the Economy 'Right time' for London to build RMB business
Beijing offices still hot properties  The consuming challenge of food safety The dawn of a new growth era


Leave your comment0 comments

  1. Name


Selections for you

  1. Nanjing MAC organizes actual-troop exercise

  2. Switzerland's Breitling Jet Team

  3. DPRK's top leader enjoys concert

  4. Exhibition marking 60th anniversary of NUAA

  5. Cold weather moves in to north, east

  6. Sany's bid to usurp Caterpillar

  7. Stargazers flee to reach for stars

  8. Actresses of Legend of Zhen Huan come back modern life

Most Popular


  1. Commentary: Japan's propaganda war on Diaoyu
  2. To Put political label on Chinese investors unfair
  3. Tokyo's war crime recognition crucial
  4. China bashing: Shame on American politics
  5. Protectionism cuts both ways for US businesses
  6. Commentary: US politicians' hypocrisy
  7. Created-in-China products need promoting
  8. Greater co-op called among China, S Korea, Japan
  9. Editorial: A Boon to the Economy
  10. Upsurge of giving birth in US should cool down

What’s happening in China

Ferrari drivers survive high-speed crash

  1. Nobel Prize gets laureate offers of unwanted gifts
  2. Mo controversially enters school textbooks
  3. Japanese warned after attack in Shanghai
  4. Alcoholic stabs 2 cops to death in Yunnan
  5. China launches new high-speed railway