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Baidu dominance challenged in search engine war

(Xinhua)

08:20, August 31, 2012

SHANGHAI, Aug. 30 (Xinhua) -- Battle lines have been drawn between China's search engine leader Baidu and Qihoo 360 Technology Co. after the latter launched its own search engine challenging Baidu's dominance.

Qihoo, an Internet security service provider, introduced the 360 service on Aug. 16, and the search engine became the country's second-most popular following Baidu within a few days.

On Tuesday, Baidu started to force the redirection of search results from 360 to the Baidu homepage, meaning that users inputting searches into 360 soon end up redirected to Baidu.

Later, Qihoo retaliated by removing some of its sub searches including news, maps and MP3s, which are Baidu's products, and replacing them with its own products and those of search engine rivals Google and Sogou.


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