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Apple losing smartphone battle to Samsung

By Shen Jingting  (China Daily)

08:14, August 27, 2012

(Photo/China Daily)

Apple Inc appears to be losing the race in China's smartphone market, after it ranked seventh among the brands on offer in the first half of the year, behind Samsung Electronics Co and domestic mobile phone manufacturers.

Apple shipped 5.2 million smartphones to China as of June, according to a report issued by information and analysis provider IHS on Friday. This accounted for a 7.5 percent share of the total smartphone market in China, and was only about one-third of the share held by market leader Samsung, the report said.

The company also trailed local brands that are largely unknown outside China, including No 2 Lenovo and No 3 Coolpad.

Huawei Technologies Co Ltd and ZTE Corp, two telecom gear makers that have paid a great deal of attention to terminal business in recent years, also surpassed Apple and ranked in fourth and sixth place, respectively.

China is the world's biggest smartphone market with 1.06 billion mobile phone subscribers. Overall, 160 million smartphones are expected to be sold in the Chinese market by the end of this year, up 141 percent from 67 million in 2011, the report said.

However, Apple failed to make any noticeable achievement in the Chinese market because of its high pricing, simple product line and the company's reluctance to cooperate with China Mobile Ltd, the nation's biggest mobile carrier, analysts said.

"Among all the international smartphone brands competing in China, Apple is the only one not offering a product that complies with the domestic TD-SCDMA standard," said Kevin Wang, director of China electronics research at IHS.

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