Latest News:  
Beijing   Sunny/Thundershower    32 / 25 ℃  City Forecast

English>>China Business

Olympic fever boosts fitness clubs' business

By Zheng Xin  (China Daily)

13:43, August 07, 2012

As China continues to rack up gold medals in London, Beijing's fitness centers are also enjoying golden times.

Gyms across the capital have seen a spike in new members, with many residents inspired to get in shape by Olympic heroes such as badminton ace Lin Dan.

"Although the summer is a traditional peak season for fitness clubs, the number of new members in July was higher than last year," said Zhang Wei, who works in membership registration for Hosa Fitness in the Chaoyang district of Beijing. The fitness club has 86 centers nationwide, including Shanghai and Chengdu.

"Many people step into the fitness centers for a toned figure, thanks to the inspiring six-pack abs and toned figures of the athletes in the London Games," he said.

However, the marketing department of another fitness club in the capital, Tera Wellness Club, said it witnessed a year-on-year increase of new members of less than 10 percent in July.

Gao Feng, a salesman at Hosa, said he signs up most new members in spring, but added the sales performance last month was "impressive". According to the club, women account for more than half of the gym's members. Most of the women are in their 20s, 30s and 40s.

The enthusiasm of the new recruits, partly inspired by the Games, also provided inspiration for the clubs' marketing departments.

In addition to the annual membership dues during the Olympics, clubs across Beijing also come up with various promotions to attract customers.

"For those who came to register for a year, we give away film tickets, the amount of which was the number of gold medals the Chinese athletes won the day before," Zhang said.

Tera Wellness Club also gives out gifts such as T-shirts, sneakers and sports bottles.

The clubs also serve as a place for networking with like-minded people.

Many members came after work for a jog on the treadmill while watching the Games, said a marketing officer who gave her name as Wu at Nirvana Fitness and Spa, a high-end gym chain.

Jia Nan, 27, a Beijing resident, comes to the gym with his wife when time allows, to keep fit after his wedding.

"I used to play soccer during college, but after I started working and got married less than two years ago, I have had fewer chances of doing it, so I choose to go to the gym to keep fit," he said.

"We watch the Games live while lifting or exercising and talk it over with each other," he said.

"Some choose to watch the Games while walking and jogging," Wu at Nirvana said. "That's also the spirit of the Games."

The increasing membership at the gym and growing popularity of the fitness clubs is not a short-term effect of the London Games alone, said Zhang at Hosa. He believes the fitness craze will keep its momentum and bring considerable prospects to the business.

According to the marketing department of Hosa, to welcome the upcoming National Fitness Day on Aug 8, it will also come up with various promotion activities like free experience and lottery draws.

Sports events can always spark enthusiasm for fitness among the public, and it is necessary to seize the opportunity of the Olympics, as well as the National Games next year in Shenyang, Liaoning province, to further encourage more of the public to exercise, he said.

News we recommend:
Luxury brands continue to cash in on China market Rare earth regulation justified Growth to bounce back in H2
Lamborghini sees 20-30% rise in supercar sales Ad campaigns are competing hard in London Major lenders broaden horizons and flex financial muscles
US takes trade remedy actions against China  Chinese prefer foreign brands Mascot maker feels pinch of rising labor costs

Email|Print|Comments(Editor:李倩、厉振羽)

Leave your comment0 comments

  1. Name

  

Selections for you


  1. PLA officers and men in drill

  2. Russian girls go retro on bicycle

  3. Chinese firms turn to Internet

  4. China's noodle city hosts festival

  5. Art Comes to Life at 2012 Magic Art Special Exhibition

  6. Movie---Love on credit

Most Popular

Opinions

  1. At a development crossroads
  2. Clinton visit won't affect China-Africa ties
  3. Washington stuck in political paralysis
  4. Commentary: Outlook not that pessimistic
  5. Editorial: Mission for eurozone leaders
  6. UN resolution adds pressure to Syria gov't
  7. What is wrong with products made in China?
  8. Indian blackout: result of neglect of livelihood
  9. Editorial: Economic food for thought
  10. Detachment no serves China's interest in ME

What's happening in China

Huaxi once again aims sky-high with own helicopter

  1. Survey: Students prefer variety shows to news
  2. Rains spawn deadly floods, mudslide
  3. 1 dead, 40 injured in Yunnan mudslide
  4. 30% of migrants without contracts: report
  5. Poll: Chinese want lower movie-ticket prices

China Features

  1. Why Hollywood favores China's actresses?
  2. Dongfeng Honda to recall 76,000 CR-Vs
  3. How to protect yourself during heavy rainstorms?
  4. Are synthetic drugs toxic?
  5. Amway vitamin C tablets short in weight

PD Online Data

  1. Spring Festival
  2. Chinese ethnic odyssey
  3. Yangge in Shaanxi
  4. Gaoqiao in Northern China
  5. The drum dance in Ansai