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English>>China Business

New guidelines put limitations on TV series production

By Zhang Ye (Global Times)

08:38, August 07, 2012

New guidelines issued by the State Administration of Radio, Film and Television (SARFT) may scale down investment in TV series adapted from online games, China Business News reported Monday.

According to the guidelines, TV series should not praise the enemies of revolution, nor magnify family conflicts or jokes about the history; the business-themed series should convey positive values; TV series adapted from foreign productions should be banned; and online games should not be remade or adapted into TV series.

The SARFT could not be reached for comment by the press time. But a communication industry insider told the Global Times Monday that he received no official document related to the guidelines.

Some experts noted that investors would have doubts about the profitability of TV series adapted from online games if the guidelines are carried out.

Investors would see profits drop even if the TV series adapted from online games are allowed to be broadcast during the non-prime time (after 9 pm), Liu Hongjun, general manager and producer of Zhongshi Huanya, a television and culture development company in Beijing, told the Global Times Monday.

Investors gain profits by continuously selling the broadcasting right of their TV series to TV stations, depending on their audience ratings.

"The TV station would buy the broadcasting right of a TV series for 300,000 yuan ($47,000) per episode for its premiere broadcasting," Qi Ji, an independent micro-movie maker in Beijing, told the Global Times Monday.

"If the series does not generate a positive audience rating during the first broadcasting, other TV stations would not buy it for re-broadcasting or pay at a lower price of 50,000 yuan per episode." In July, Xuan Yuan Sword, a TV drama adapted from the online game, was finally broadcast after being blocked by the SARFT for times.

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