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Chinese brands quicken pace to go global

By Ye Xiaonan (People's Daily Overseas Edition)

15:09, May 28, 2012

Edited and translated by People's Daily Online

The Millward Brown ACSR has recently released its annual list of 2012 Brands Top 100, the Most Valuable Global Brands, with 13 Chinese brands including China Mobile being ranked on it. It is the one that Chinese brands appear on the list most since the list had been released seven years ago.

Many domestic brands are ranked on the list

The ranking list shows the acceptance of the world's most valuable brands after analyzing financial data, market intelligence and consumers' value assessment. The 13 Chinese brands are China Mobile, International and Commercial Bank of China, China Construction Bank, Baidu, Tencent, Agricultural Bank of China, China Life, Sinopec, Bank of China, PetroChina, Maotai, Ping An Insurance and China Telecom.

The last brand on the list is worth 7.6 billion U.S. dollars, which reflects that all of the listed brands have solid strength and strong influence.

Tan Beiping, research and development director of Millward Brown ACSR in the Greater China Group, said in an interview with People's Daily that when the list of Brands Top 100 was first released seven years ago, only one Chinese brand was on it, namely China Mobile. In 2012, there are 13 Chinese brands on the list, with the total value accounting for 11 percent of the global value of the top 100 brands.

In addition, although Moutai that first appeared on the list in 2012 was not classified in the luxury category but rather in the categories of liquor, the value of its brand rank only second to the LV and Hermes if compared with other international brands of this category, Tan said. This shows that Chinese brands with cultural connotation are quite competitive.

Sun Fei, director of Chinese Enterprises Overseas Development Center, told the reporter that many Chinese brands have ranked among the top 100 global brands, which shows that China's economic strength and level are improving and the brand and international awareness of enterprises are also rising. It is sure that the marketization, branding and internationalization of Chinese enterprises will further be strengthened and there will be more Chinese brands ranking among the top 100 global brands.

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