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Over $32b invested in tourism in 2011

(Global Times)

08:24, May 18, 2012

Investment in China's tourism industry totaled 206.43 billion yuan ($32.65 billion) last year, according to data the National Tourism Administration (NTA) released yesterday.

As of the end of 2011, accumulative investment in tourism projects nationwide amounted to 2.67 trillion yuan.

NTA data also indicates that China's eastern region attracted 53 of the total capital invested into the nation's tourism industry last year. Meanwhile, investment sources became more diversified. Private investment accounted for 39 percent of the total, while investment by the government and enterprises accounted for 25 percent and 13 percent respectively. Another 23 percent came from bank loans.

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