Latest News:  
Beijing   Dust    21 / 12 ℃  City Forecast

Home>>China Business

China's Internet advertising volume reaches 14 bln yuan in Q1


08:30, April 26, 2012

The market size of China's online advertising reached 14.03 billion yuan (about $2.22 billion) in the first quarter of 2012, according to survey results released on Wednesday.

The figure represents 56.2 percent year-on-year increase, and 5.6 percent decrease compared to the last quarter of 2011, according to the results of a seasonal survey of the online advertising market conducted by Enfodesk, a think tank that researches new media economics in China.

Baidu, Alibaba and Google China, the country's leading Internet companies, took the greatest advertising market share in the first quarter, the survey results said.

Sohu, Sina, Tencent and Netease, the country's largest Internet portals, took a market share of about 12 percent during the period, the results said.

The online advertising market in 2012 will largely be driven by major sports events, including the London Summer Olympics and the World Cup, according to Dong Xu, an analyst with Analysys International.


Leave your comment0 comments

  1. Name


Selections for you

  1. Artists perform Kun Opera at UNESCO headquarters

  2. Tulip festival in Morges, Switzerland

  3. Chinese research vessel starts 26th oceanic expedition

  4. China Int'l Cartoon & Animation Festival in Hangzhou

Most Popular


  1. Relations reach new heights
  2. China opposes Philippine school in S. China Sea
  3. Top adviser's visit promotes friendship, cooperation
  4. Where does the world go from here?
  5. Panicky responses to shootings harm students
  6. ChiNext delisting policies ramp up risk for investors
  7. Motives behind Tokyo's claim to buy Diaoyu Islands
  8. Huangyan crisis hints long-term tensions
  9. Arab countries hold mixed feelings towards US
  10. Renminbi's global use growing

What's happening in China

Entering Jiaxi Nature Reserve in Hainan

  1. 2nd Beijing International Film Festival
  2. Chinese migrant workers' wages up 21.2%
  3. Railways ready for upcoming Labor Day holiday
  4. Chinese cities rank in top 20 retail hubs
  5. Pop culture T-shirts under fire

PD Online Data

  1. Spring Festival
  2. Chinese ethnic odyssey
  3. Yangge in Shaanxi
  4. Gaoqiao in Northern China
  5. The drum dance in Ansai