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China to help prevent Iron Man series from rusting

(China Daily)

13:32, April 17, 2012

The third installment in the popular Iron Man movie series will be made in China in an attempt at tapping the third-largest box office market in the world, film industry officials said on Monday.

The Walt Disney Company China and its subsidiary Marvel Studios joined the Beijing-based DMG Entertainment to announce that they will work together to produce a film they hope will become the first Hollywood blockbuster to result from a partnership between companies from the two countries.

DMG will invest in the production, manage the Chinese co-production process and help produce the film in China. DMG will also work with Disney to distribute the film in China.

"Our collaboration with Disney and Marvel marks a milestone in the global entertainment landscape, as this signifies the first multi-billion dollar franchise to be produced between Hollywood and China," said Dan Mintz, CEO of DMG Entertainment.

Iron Man 3 will be the third movie made in a popular series about a Marvel superhero who dons a special armor suit to fight crime. Like the previous two installments, this one is to feature performances by Robert Downey Jr, Gwyneth Paltrow and other stars.

It is to be released in the United States on May 3, 2013, and the filming of it is expected to begin in May in the US and continue in China in late summer.

The project will mark the first time companies from the US and China have worked together to produce a movie on so large a scale. Similar collaborations in the past resulted in the films The Forbidden Kingdom in 2008 and The Karate Kid in 2010.

The booming Chinese film market has spurred US industry giants to try to gain a larger presence in the country. In 2011, the Chinese box office brought in about 13.1 billion yuan ($2 billion), a 30 percent increase year-on-year.

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